Social commerce



Social Commerce – the new retail touch point

Nearly 15 years ago, shopping was merely a social activity where friends and family got together in shopping malls and commercial streets. Thereafter, the presence of online stores made the social elements disappear as customers could shop online from the comfort of their homes. Now, the emergence of social shopping has made the experience social again. E-commerce […]



Cause Marketing: The crossroads of profit and purpose

There is no shortage of social problems in urgent need of innovative solutions and as such cause-based marketing campaigns have proved to be a step towards sensitising people around the world. American Express first used the term, ‘Cause Marketing’ in 1983 to describe its campaign to raise money for the restoration of Statue of Liberty and as[…]